McDonald's x KC Chiefs Blitz Box Advertising

I had the opportunity to work with McDonalds and the Kansas City Chiefs on a collaborative project. McDonalds released the exclusive Blitz Box at the start of the Chiefs season. It was a massive box of food for $14.99 for fans to eat on game day. I designed car flags which came in the box, promotional Arch Card gift cards, an outdoor board and several promotional web banners for the campaign. I also ate a Blitz Box.

McDonald's x KC Chiefs
Blitz Box Advertising
 


Client
Kansas City Chiefs / 
McDonald's

Completed
2013

Collaborators
Nick Wassmer


While interning with Bernstein-Rein, I had the opportunity to work with McDonalds and the Kansas City Chiefs on a collaborative project. McDonalds released the exclusive Blitz Box at the start of the Chiefs season. It was a massive box of food for $14.99 for fans to eat on game day.
 
I designed car flags which came in the box, promotional gift cards, an outdoor board and several promotional animated web banners for the campaign. I also ate a Blitz Box.
 
 
An outdoor board promoting McDonald's and the Chiefs collaboration on the way to the Chiefs
practice field near Kansas City, Missouri.
 
 
Two Arch Car McDonald's reloadable gift cards corresponding with the campaign.
 
 
Web banners for the Blitz Box and for Big Mac for Sacks.
 
 
The campaign got a lot of attention on social media.
 
 
Overall, the campaign was extremely successful. Campaign stats from Bernstein-Rein:

 
$75,000
MONEY RAISED FOR RONALD MCDONALD HOUSE CHARITIES (SO FAR)
 
18 Million 
MEDIA IMPRESSIONS TO DATE
 
21
CHIEFS SACKS THROUGH FIVE GAMES
 
 
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